I’ve been writing since I could hold a pen, and throughout my entire life, I’ve always known being a writer was the only career for me.

In part, that was because I saw my mom build a professional career as a writer, and she fostered that same appreciation for clear, entertaining communication in me. She showed me that literally every company, publication, and brand needs strong writers with a unique voice.

Throughout my career, I’ve held jobs that taught me how to be versatile AND specialized. I’ve worked as a content writer for a boutique digital marketing agency, balancing SEO with storytelling. Then, as the copywriter for a well-known CPG brand, I dove deep into our industry and owned our brand’s voice across every platform. After that, I moved to aSweatLife, a health and wellness media start-up, where I became the Chief Content Officer.

From 2022 to 2024, I was the senior fitness editor at Shape, a Dotdash Meredith publication I grew up dog-earing. I started in an editorial position, then moved to commerce content, guiding our readers toward the best running shoes, dumbbells, fitness trackers, and more — everything you need for whatever type of movement you enjoy.

Today, I’m a senior commerce editor at Pillar4 Media, specializing in our partnership with Condé Nast’s legacy media brands. As a contributing editor to GQ, I’ve learned more than I ever thought possible about the brand’s legendary voice and perspective—and I’ve loved the challenge of writing for a new audience after so many years in women’s media.

Along the winding road of my career path, I’ve been able to balance freelancing and full-time work with ease, and I’ve got the accolades to prove it —in fact, I won the 2021 Freelance Excellence award from the Women in Content Marketing Awards. Above all else, I prioritize working with empowering brands that look at health and wellness holistically, rather than encouraging their audience to fall for some fad diet or TikTok trend without any real evidence backing it up.

That was a lot of words, even for me. Thanks for taking the time to learn more about me. I’d love to learn more about you, too—want to get in touch?

PILLAR4 MEDIA

Senior Commerce Editor, Condé Nast

I work on our groundbreaking partnership with Condé Nast as a senior commerce editor, contributing to GQ.

• Assist brand leadership with integrated content strategy at the brand level, including, but not limited to, long-form product reviews, roundups, and comparisons

• Align editorial and business goals, while keeping our customer and partnership needs at the forefront

• Collaborate closely with fellow editorial leads, SEO, revenue and customer analytics, UX and product, and other teams to deliver exceptional digital experiences for our customers through best-in-class content. Make proactive, data-driven decisions to improve our visibility in search and drive conversions for commercial content

• Lead and mentor my editorial team. Support existing teammates as they grow and expand their skill sets. Build the team by adding new resources and/or editorial capabilities needed to support our brand strategy

• Uphold Condé Nast’s high standards for editorial excellence. Ensure all content meets user intent and follows our brand guidelines, partner brand guidelines, style guides, and SEO best practices. Above all, ensure we’re adding exceptional value to our users

• Maintain a strong pulse on content performance with senior leadership. Work closely with the SEO and customer analytics teams to identify opportunities for content testing plans and improvement as well as greenfield opportunities

SHAPE

Senior Commerce Editor, 2023-2024

Senior Fitness Editor, 2022-2023

Senior Commerce Editor: I curated and created engaging, informative, and revenue-driving commerce content that aligns with our brand's mission and values. I determined content strategy based on seasonal trends, viral moments, in-house testing, and revenue potential, including accolades programs such as Sneaker Awards and Fitness Awards, while planning in lockstep with our upper-mid funnel editors.

• Increased Shape's commerce revenue 155% YOY since November 2022

• Supported our News and Deals team during "Turkey 5" sales by writing 13 new sales-focused articles and identifying top evergreen docs to recirculate with sales-driven angles, leading to 166% YOY revenue increase

• Increased commerce sessions 189% YOY through strategic SEO decisions, keyword choices, and document structure

• Spearheaded adding video to Shape's social plan, increasing our video views by 29%, organic saves by 9%, and clicks to website by 32% since March 2023

Senior Fitness Editor: I led fitness content strategy, providing readers with inclusive, trusted, and empowering expert-led guidance and advice for anyone during their wellness journey - while shedding light on fads and potentially dangerous trends.

• Led the first-ever Best in Fitness Awards, the largest accolades program in the fitness industry, overseeing the nomination, selection, design, writing, and project planning for 170 categories.

• Assisted in planning and editing of Shape's first digital issue, featuring Ashley Park as the cover star

• Planned original photo shoots and content creation for Modify This Move, Shape's signature fitness franchise

• Top edited 4-6 stories daily while writing 3-5 articles weekly. On average, contributed to 98 articles per month via writing or editing.

• Since July 2022, wrote or edited 56% of all new content created; these pieces accounted for 23% of Shape's total traffic during this duration.